Before and After
Portrait Diptychs of 3 users
User 1
- Sarah is a 37 year old
- She grew up in a small country town, her father a baker and mother a teacher
- She is married to Mark of 7 years
- They have 3 children, Emily 6, Alexandria 4 and James 15 months
- Live in a 75 square 5 bedroom home in Phillip Bay, NSW
- Drive a 2006 model BMW X5
- Sarah is a stay at home mum while Mark works as an attorney in property law
- Mark is looking to buy a Porshe
- They are an active consumer family, constantly upgrading new for newer
- The children will be attending private school St. Agnes Primary
User 2
- Kate is 29 years old
- Currently single
- Rents a 2 bedroom unit with a friend
- Lives in Armadale, WA
- She is an English / History teacher at the Armadale High
- She is earning a salary wage of $47,000
- Kate and her house mate Amy are very conscious about recycling
- Amy owns a car while Kate prefers to take public transport
- Kate is all for being environmentally aware, but is sometimes sceptical
about the effectiveness of how she as an individual can help make a change - She’d love to save as much money as possible over the next year to travel overseas
- Kate decides to read a little more into energy saving in order to
1) do her bit for the environment and 2) save on bills
User 3
- Bron is 53 years old
- She lives in Bayswater VIC with her partner of 10 years
- She has been a casual lecturer at RMIT, in the department of engineering for the past 4 years
- Every Tuesday and Friday night Bron trains and coaches a women’s football club based in Melbourne
- With rising petrol prices and constant reminders through the media that people need to adopt a more sustainable lifestyle, she’d prefer to cut back on her travels via car
- Bron utilizes the public transport system, and opts to stop driving in to the city for work. She decides that driving once a week to the football match will be the her compromise.
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